Touchmath flashcards addition demostration

While reading about Jones Genius i came across the Touch Math product.

I have two opposite opinions and will appreciate you point of view.
On one hand i think that the cards with the dots help the child to undersatnd the concept of the number by relating it to the numeber of dots displayed.
On the other hand while watching the video about adding numbers it seems so easy for small kids to understand what addition means but my concern is : IS IT OK to count the dots on each card to give the addition result? I guess that is a technique that has to be follow to assimilate the addition concept and in time the will have memorize and will not have to do the counting in order to give the result. So math is a lot of MEMORIZING facts that is much better when they are understood.
I remember other workbooks used to show figures of fuits etc besides the number for the children to count so i guess this is valid and much better because without actually showing the DOTS, children who view the flashcards before have thos images in their head.

I hope i express my ideas correctly.
I think it is very easy for kids to recall the dots and menatlly see them while doing the counting.
I will try something like this with my 3 yr old grandson :

Enjoy this video,

http://www.youtube.com/watch?v=adWevWmP0IU&feature=related

This clip has some insight, and has some additional info.

http://www.youtube.com/watch?v=Ovn1gMOCF38

by youtube member mim6425 …It is vital to have children add long columns of numbers as soon as they learn to add. If only adding two numbers, as is usually the case in workbooks and textbooks, many will develop the habit of always carrying a 1 because that is all they will ever carry since 9+9 is the biggest addition fact they will work. In testing conducted by MOVE IT Math, 25 percent of more than a thousand grade 2 students tested missed 46+18+27 by always carrying the 1 (from 6+8+7=21) and getting 82 instead of 91! Enabling even kindergartners to add long columns of numbers is easily achieved with the Addition Facts Algorithm as shown in this video. Go to MOVE IT Mathâ„¢ on the web moveitmaththesource.com @ for lessons using the Fair Landsâ„¢ blocks and Ten Land blocks to teach, with understanding, the concepts of base and place value, how a place value numeration system works, and the operations of addition and subtraction. The site is full of great basic math lessons that are effective with ALL children, including those who dont know what they ought to know by now and those who need enrichment.

This site claims to be full of free maths helps.
found these free ebooks there
http://www.moveitmaththesource.com/freee-booksandhu.html

http://www.youtube.com/watch?v=SYbVACmNdrY&feature=related